I co-presented this talk as the opening keynote to PHPNW with my good friend and colleague Ivo Jansch. We tried to pull the things that have made the most difference in our careers, and package up the best of those to share with the crowd. Since the keynote room isn't big enough for the entire audience, we knew we would need to video relay - so we video relayed in both directions and each presented half the talk in one of the rooms. Crazy? Yes, totally. But lots of fun and I hope we gave at least a few useful points to everyone there!