A Freemium Business Model

I have an android smartphone, and I have *very* few paid for applications on it. Mostly I have document viewers, the wordpress app, mail/calendar/map from google, and so on - plus a couple of free games. In January I downloaded a new game and I've been playing it pretty regularly since*.

Tapfish is a game where you can buy, raise and sell fish - like a tamagotchi, all grown up and moved to the smartphone platform (and prettier!) You can play quite a bit of the game without paying for anything - so much in fact that I got quite into it. When you consider that I've played daily for 6 weeks, 10 quid for the add-ons that will let me play more of the game seems reasonable. Continue reading