Celebrating One Year in Business

A year ago, I left my job at Ibuildings and went freelance. At the time, I didn't really know what I wanted to do next, and I was excited about the opportunity to try out a few different things. I blogged about my new (ad)venture when I launched it, but I haven't written much since and people keep asking me for updates - the anniversary seems like a good time to reflect.

Well, I still don't know what I want to do next, but that seems like less of a problem these days. I'm busy but in a planned-in-advance, only wearing myself down because there was something so exciting I couldn't say no, kind of a way. I am not a great fan of travel, and have always tried to avoid it, but in fact so many interesting things came up this year that I ended up on the road more than ever. It turns out that there is a world of difference between being sent somewhere on short notice, and planning a series of interesting professional engagements that just happen to involve being away from home a lot all at once. And if I don't want to go: I don't go. It's amazing how many people will wait til next month if you ask them!


The Good

My main aim, when I gave up my previous role, was to pay my bills and do interesting projects. I had enough savings to see me through until the New Year and I really thought I'd be looking for a "proper job" in around January. A year later, my time books up typically weeks in advance, which is very encouraging and exceeds my original aims. For me the high points of the year were:

  • Interesting development projects. I worked on a variety of these, mostly involving API integration for organisations that didn't have those skills in house. Also the fact that the majority of those organisations were interested in learning about the technology while I was there was great, and I enjoyed working with them, and leaving them with new code and the skills to maintain it
  • A mix of training assignments, including teaching Zend's courses to their clients, and teaching my own courses to my own clients (this second option is MUCH more fun and rewarding, I must admit). Topics ranging from beginner PHP through sysadmin and tools to Zend Certification and beyond. I enjoy training and since I'm teaching things that I do for real, I can openly say "ask me anything" and although the questions can be a stretch, I know I can give good advice and genuinely help
  • Launching a product of my own. Which possibly wasn't a great business decision since I haven't built the means to charge anyone to use it yet, but BiteStats is a site that emails a simple one-page PDF summary of your google analytics stats (it uses their API plus some google charts magic) to you on the first of every month. Ideal for anyone who needs to present a consistent report to their management board, or who is just too busy/lazy to dig about in the many options available in Google Analytics. I loved building this and am still squeaky excited each month when the report arrives :)
  • Teaching my first tutorial sessions at conferences! Web Services at PHP Community Conference in Nashville and ZCE (in one day, yes I am crazy) at DPC in Amsterdam. I've spoken before, and co-presented tutorials, but it was new to do it in my own right and I loved it
  • Realising that actually, business is quite interesting. I've always been good at maths and the business has plenty of metrics to track which is quite cool. Watching how changing one number affects another has been fascinating (and I have an accountant for the boring things like filling in forms). I had no idea this element even existed, never mind that I was going to be drawn in by it.
  • Getting published! I had a couple of articles in print in netmag, which is nice since you can buy it in the local newsagents and I was able to show my mum. I'm also most of the way through writing my half of a PHP book for Sitepoint. Watch this space for information about where and when you can buy that! The book is a huge challenge but it's something that I think I might do more of in the future, and having the freedom to even try it is really special

The Bad

I'd be lying if I said it had all been plain sailing. Without putting too fine a point on it, self-employment is much less profitable than it was having a salary. One person does not scale well, which means that I'm either working 80 hours a week and turning down work, or I'm doing a really wonderful job on my next conference talk, while wishing the phone would ring! Conferences definitely run in "seasons", so you can bet that the month after the conferences is always a lean one, as speaking at events costs money as well as costing work time. I love conferences but I'm getting to fewer events, especially international ones, as a result, and making those decisions on business reasons rather than for the content or community is a bit sad.

That said, I've avoided a lot of the pitfalls that I was afraid of, and I'm not much more crazy than I was a year ago, so on the whole I'd say it's been an excellent move. I also notice that I have taken as much holiday in a year as I took in the previous two in a regular job, which is either good or bad depending which end of the work/life balance seesaw you are standing next to!

The Ugly

I spent most of the winter with the builders in the house. "Ugly" is no exaggeration as my kitchen ended up looking like this:
DSCF4176.JPG
While the finished kitchen looks amazing, four months of trying to run a business from a house where people are knocking down walls and need project managing really isn't a recipe for success. It also cost a year's salary (in old money) in total, which is sort of awkward when you don't have a steady income! From here, it doesn't look like such a disaster, but at the time it was a big impact and took up a lot of my time and energy (cooking on a camp stove, washing up in the bath, yuk), and definitely deserves a place in the story of the first year.

Looking Forward

What's in my immediate future? Well, more of the same, by the look of it! I have a series of development projects (some spare days in September still, so if you need me then let me know) coming up, plus some various training to do. There's a complete re-work of lornajane.net which will be public as soon as I find the time to migrate all my content to the new platform (moving to wordpress, magmadigital created the new theme and it is gorgeous and not even a hint of pink in sight). I'm deeply involved in my open source project joind.in, and in the PHPNW11 conference which is coming up soon (and I'm giving my web services tutorial, yay!), so life is as busy as ever.

Most of all, I hope that the interesting projects keep on coming in, that I keep on being able to pay my mortgage, and that most of all - that I'll always enjoy it as much as this. Here's to being able to say all of this in another year's time!

7 thoughts on “Celebrating One Year in Business

  1. Congrats on the first year! Truth is, you've done the hardest part (staying solvent for 12 months) so now you just eed to keep that as a benchmark and it's onwards and upwards!

    During those bad times/moments you need to try and remember that you have a commodity that can't easily be measured; time. Time to do what you want, when you want. I, for example, love the cinema. I'll schedule time into my schedule each month to visit the flicks during the day. It can seem odd (and I still struggle after 5 years) with the concept that you don't have to work every hour of the "working day"; that you can pick and choose the times that best suit you.

    Finding the work/life balance I think will be my life's challenge. Unless I win the lottery, in which case I'll know what to do ;)

  2. Awesome to hear, I know how being "freelance" can be (and my poor wife can attest who does all my accounting). You are especially brave taking on the remodeling during your first year of business, but its great it has all worked out. I know my wife was happen when I switched to a full time position, but was able to keep most of my freelance perks.

    As for scaling a one-man shop… well… good luck! The only thing I've seen work is either raise your rates quite a bit, or bring on more help. If you figure out any more tips and success stories for scaling that, be sure to blog about it, because I sure would love to know!

    Congrats again, and hopefully it will only get better and better. :)

  3. Hey
    I just wanted to say congrats and that i'm very proud of you!
    And... if you still have those days in september free nearer the time maybe a few days holiday to visit your little sis?
    Miss you! x

  4. Nice article! I'm interested in the metrics you've been using to track your business, care to elaborate?

    • I have a timesheet and invoice tracker (http://www.getharvest.com/) which gives me a great overview into how much I'm working, how much of that is billable, how much is on my product or on research, how much is writing or networking events- and how much holiday I'm taking! I also report on the invoicing month-by-month which lets me see how the different balance of activities relates to income. I think I'm still learning which numbers are important, though.

  5. Pingback: Two Years of Trading | LornaJane

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